Hi, my name is Shelby Leonard-Watt. My husband and I started S.O.S over 17 years ago. We wanted to create a lifestyle shop where you could purchase shoes, clothes, or something a little silly. We operate two other independent retail shops in Peterborough, Ontario, plus their online shops.

We also have a very busy household of 1 + twins so you can only image the amount of laundry and wine I see.

My passion for clothing turned me to a career in retail. I love being a buyer: working with top brands; sourcing trends; and brining my customers a well edited collections of items I think they would love.

At S.O.S our incredible teams' focus is our loyal customers. We want to help them find the perfect piece of clothing or shoes that creates confidence ✨